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12 February 2025
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12 February 2025
Stream
Welcome and Opening Remarks (Presentation by the EBRD and BIAT)
Stream
Session 1 “ Identification of Positioning: Product types, positioning strategies, and tools.
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Session 2 “ Branding and Identity: Role of branding and identity in marketing.
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Coffee Break
Stream
Session 3 “ Pricing Strategies in Digital Marketing: Pricing and positioning relationship.
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Session 4 “ Distribution Channels as Social Media: Social media as distribution channels.
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Session 5 “ Promotional Strategies: Traditional vs. digital strategies and relevance.
Stream
Practical Applications and Case Studies: Group activities and break-out rooms.
Stream
Lunch Break
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Session 6 “ Traditional Marketing vs. Content Marketing: Differences and interplay.
Stream
Session 7 “ Social Media Marketing Strategy: Choosing platforms and strategy development.
Stream
Coffee Break
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Session 8 “ Storytelling in Marketing: Components of an effective narrative-driven strategy.
Stream
Session 9 “ Content Creation & Social Media Practices: Creating engaging content and boosting.
Stream
Wrap-Up and Feedback: Summary, participant feedback, and next steps.
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